Ahead Of Arket’s London Launch

Because our northern neighbours do it best…

It’s official. We’re experiencing the second wave of the global fashion epidemic that is, Scandi-mania.

Last winter, we rushed to invest in all things ‘Hygge’ from sweet-smelling candles to Ganni’s cult tee. And surely enough, just months after the Danish trend infiltrated the British market, we were introduced to ‘Lagom’ – the sustainable approach to life.

But this season, we’ve stepped our obsession with all things Scandi up a notch. Yep, we’ve even gone so far as to ship the Swedish go-to brands the fash pack rely on to our shores.

Scandi go-to Weekday is setting up shop in London this summer alongside H&M’s newest brainchild, Arket. Intrigued? Just imagine if & Other Stories and COS had a fashion baby… Yup, it’s set to change our shopping game forever.

So in celebration of the impending Scandi invasion, we’ve scoured the shops for must-have items to covet ahead of the grand launch…


The ‘It’ Swimsuit

It’s finally that time of year again. And you’re soon going to have to make the biggest fashion splurge of the season on the ‘It’ swimsuit. And good news, as the Scandi fash pack do swimwear well. We have our hearts set on this copper one-piece from Swedish high street fixture, COS.